Massy, 14 October 2011 - Maxauto, Mobivia Groupe’s franchise network of auto centres, has taken the decision to rebrand itself under the Norauto name and accelerate its expansion with the aim of reaching 100 franchise centres in 2013. This name change marks a new start for the Norauto brand in franchising, with the intention of reinforcing its position as the leading auto centre chain in France, with its network of company and franchise owned centres.
Founded in 1970, Maxauto currently specialises in auto services and is acknowledged for its technical expertise and the standard of its customer relations. Given that it has almost 80 centres spread throughout the country, Maxauto will continue to expand its neighbourhood offering with a mix of parts, maintenance and repair services, while making the most of the reputation and quality of the Norauto offer, at competitive prices. Thanks to this reorganisation, franchisees will benefit from a broader product offering (10,000 references on average at Norauto) in particular, and they will gradually be able to offer all of the same new services: windscreen, car fleet, e-commerce, mobility, loyalty card...
This rebranding allows Norauto to capitalise on two complementary forces for expanding its network: company and franchise owned centres. The expansion of the Norauto franchise will be managed by the current Maxauto teams, under the executive management of Nicolas Marquis-Sébie, with the objective of reaching 100 franchise owned centres in 2013. Opportunities have already been offered to entrepreneurs all over France who would like to join the network in the Midi Pyrénées, Rhône-Alpes, Aquitaine, Franche-Comté, Picardie, Pays de Loire, Languedoc-Roussillon as well as in the Centre and Limousin regions.
Norauto, that now has 248 non-franchise owned centres in France, will continue to create company-owned centres, as it has always done for the last forty years. Objective: creating a network that covers all of France and reinforcing its position as the leading auto centre chain in France by offering every motorist a broad offer of products and services that everyone can afford.