During the Equip’Auto 2013 trade fair, being held this year from 16 to 20 October at the Parc des Expositions (Paris Nord Villepinte), Midas will present its latest innovations in products and services. The fair will also be an occasion to discuss the possibilities of working with Midas, through its car franchise network.
Innovative products and services,
a factor in the Midas success story
Rapidity, practicality, proximity… Since it was created, Midas has been innovating and inventing a new approach to car maintenance. Today, Midas is recognised as the winning alternative to manufacturers’ networks, with its complete range of products and services.
For Nicolas Marquis-Sébie, General Manager of Midas France, “We do all we can to be competitive in the market with our innovative and pertinent range of products and services. So, after THE Service (to service and maintain your vehicle while retaining the manufacturer’s warranty, for an average cost of 30% less than the manufacturer’s price) and Pneu Tenor, an alternative to premium tyres, Midas is also offering to undertake the entire vehicle maintenance by launching new services: change of timing belt or clutch, complete electronic diagnosis, fuel injection and particulate filter. Our latest innovation dates from September, when we began selling the Cabin Depollution Pack, an exclusive service to protect people from pollution inside the car and to improve the air quality in our cars.”
Working with the Midas franchise network: a model of success
With a dynamic sales model and a successful economic model, the Midas franchise network has proved its stability and reliability in spite of a generally difficult economic context.
Today, more than 80% of Midas centres are run by franchisees, and over half of them have been with the brand for more than 5 years!
The brand’s objective is to open 20 centres in 2014, and it aims to continue developing its network throughout the country.
For more information on the Midas franchise network in France: franchise.midas.fr